Let Your Senses Guide You
Cathay Pacific Business Class
“Let Your Senses Guide You”, our campaign by Cathay Pacific, centers around the fact that every journey, at its heart, is a sensorial experience.
Most business-class experiences focus on being bigger, flashier, and more extravagant. But business travelers often crave something different.
That’s why Cathay Pacific introduced an array of 'soft' enhancements in their business class—think Bamford amenities, luxurious bedding, authentic Hong Kong flavors. These touches offer a fleeting moment of calm before the hectic return to work.
Our campaign zeroed in on the idea that every journey should be a sensory experience. With Cathay Pacific, it starts the moment you step onboard.
Creative Team: Andrew Hook (ECD), Shervin Seah, Drishti Khemani
Agency: VCCP Singapore
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