...too bad, no one's heard of it
 

Created by four friends, Jiggy is Singapore’s first naturally-brewed hard seltzer. It’s low in sugar and  calories but high in flavor.

In 2023, the brand was only two, and trying to break into the teeny tiny seltzer market in Singapore. Which is a fancy way of saying there was no budget 💸. Nada. Zero.  
 

In Singapore, everyone loves the latest exclusive trend— the fewer people who’ve heard of something, the better. 
 

 Perfect, because no one has heard of Jiggy.

Creative Team: Megha Ramesh & Drishti Khemani
Agency: VCCP Singapore