Heineken's
Christmas Gift Swap!
Heineken, Singapore
Silver – Effies 2018
Silver – Hall of Fame (Best Use of Digital) 2018
Bronze – Markies 2018
Ah, the festive season, where the office becomes a hub of Secret Santas and white elephant exchanges.
But let's face it, amidst the chaos, you could end up with the usual clichéd colleague gifts—random socks, water bottles, planners, hand cream, and whatnot.
Wouldn't you rather unwrap an ice-cold Heineken?
Say goodbye to disappointment and hello to joy with The Heineken Giftorator!
Swap you not-so-great Christmas gifts for something truly refreshing—Heineken, of course. Cheers to that!
Results
With a digitally-led and on-ground campaign, brand perception increased by 5%, with a total of 13 million impressions and over 260,000 interactions. These exceeded targets by 168%. Year-on-year sales increased 7% – amounting to US$7.4 million. Most importantly, everyone got what they really wanted for Christmas – an ice-cold Heineken.
13 Million
Impressions
260,000
Interactions
$7.4 Million
in Total Sales
HEINEKEN GIFT-O-RATOR
Finale Event
Exchange your gift for a Heineken at Lau Pa Sat
And If you were still unhappy with your gift, we had a finale on Boxing Day at Lau Pa Sat, Singapore’s iconic food court, where Singaporeans had the chance to exchange their gifts for Heinekens right then and there!
