J&J Global Community Impact Report
Johnson & Johnson: Frontline in Focus
9:25 am
7 JUNE 2020
INDONESIA
In an era where greenwashing is rife and consumers are increasingly skeptical about CSR initiatives, how can we demonstrate that J&J’s contribution is truly impacting the healthcare systems in APAC?
GLOBAL COMMUNITY IMPACT
With the insight of healthcare having no off days, we landed on the idea of “Caring for the Community Every Day, In Every Way” – focusing on GCI’s multifarious support of the frontline, 24 hours per day, 7 days per week, and 365 days a year.
every day,
Caring for
the community
in every way.
REPORTAGE PHOTOGRAPHY
Adopting a journalistic approach, we worked with reportage photographers to capture the front liners’ reality through candid and authentic photos with time and location details.
7 AUGUST 2020
8:36 pm
VIETNAM
We worked with photographers from Reuters and AFP, who went down to remote locations in the midst of Covid-19 to capture incredible work being done by healthcare workers in the region. Their photographs show the heart and soul of what J&J's Global Community impact team does
ECD: Andrew Hook
Creative Team: Akanksha Oberoi, Drishti Khemani
Agency: VCCP Singapore
