Cathay Pacific, Hong Kong’s national airline, is renowned for its exceptional in-flight dining.
 

Our global campaign, ‘The difference is in the Detail,’ shows the brand’s commitment to elevating in-flight dining by capturing the passion and craft that goes into every meal. 
 

The campaign celebrates the intricate details of our food and beverages, with close-ups of ingredients, dynamic angles, and appetizing textures.

Creative Team: Guy Futcher, Kelvin Lim, Megha Ramesh,  Drishti Khemani
Agency: VCCP Singapore