'The Big C' – The Prodigy


XL Recordings – D&AD Young Blood


The inspiration for the illustration comes from Prodigy’s music video “Smack my Bitch Up”. It shows a first person perspective of a chaotic wild night involving drugs, nightclubs and excessive partying.

To express the insanity experienced in the video, psychedelic colours as well as a grunge and rough illustration style was used. To amplify the disoriented perspective in the video, a rather unconventional angle was chosen for the illustration.The colours and the background style are reflective of the wild and erratic atmosphere portrayed in the video.