AntiMicrobial Awareness Campaign: Health Promotion Board
Many Singaporeans think that antibiotics are a powerful cure-all medicine. They couldn't be more wrong. The Singapore Health Promotion Board wanted to set things right. And we wanted to let people hear it from the Antibiotic Pill himself.
We made the Antibiotic Pill relatable by personifying him as an overworked employee and a boxer called for the wrong fight. In bare-all interviews, the Pill speaks up and tells us everything. From his frustrations at being misused to all the “emergencies” he gets called in for – to do absolutely nothing.
Agency: DDB, Singapore