Manulife MOVE is a customer loyalty program by Manulife that rewards any insurance customers with premium cash backs – all they have to do is to record their daily movement/steps via the MOVE app and accumulate points to redeem cash backs.

To dramatize that 'it's good to move' with Manulife, we created a couple of quirky,  entertaining videos that pay homage to iconic Asian movie genres.

Agency: DDB Singapore