It's Good To Move

CAMPAIGN

Manulife

2017

Manulife MOVE is a customer loyalty programme that rewards their customers who buy any of their insurance products with premium cash backs. All they have to do is to record their moves via the MOVE app and accumulate points to redeem cash backs.

 

Hence, to dramatise that 'it's good to move', we created a couple of quirky yet entertaining videos playing homage to iconic asian movie genres.

Agency: DDB, Singapore