Scribble Prints

ACTIVATION

Ikea

2016

DDB Korea were looking for creative work for Ikea Korea centred around building better homes with children.

INSIGHT
Beautiful homes ≠ Kids 

IDEA

Turning destructive doodles into home décor 

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INTRODUCING

We’ll install digital scribble screens in Ikea stores where your kids can express their creativity. Parents can turn their doodles into prints for custom Ikea products like cushions, bed covers, trays and lamp shades.

HOW IT WORKS

1

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Kids can doodle on digital scribble screens
in Ikea stores with preset brushes and patterns

2

Kids and parents can work together and use artistic brushes/ tools to create and customize their masterpieces.

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3

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Parents can choose to print their child’s creations on Ikea products.

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