Transforming Card

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Esso Smiles Rewards Programme

2017

Esso Singapore wanted to publicise their Smiles Programme. Customers earn Smiles Points every time they fuel up at Esso, and can convert them into rewards they love. 

 

We went for a simple visual approach. Using the Smiles Card as the template, we transformed it into the different rewards customers can enjoy.

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Agency: DDB, Singapore